Glenn defines direct response copy as, “presenting an idea to a person and persuading them to take direct action at the ...
I want my marketers dead: five things you can learn from the old masters
These are simple ideas to understand. Having the discipline to apply them is a different matter. 18.104.22.168Read more
Three kinds of advertising
Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale,...Read more