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20 challengers to watch in 2017

20 challengers to watch in 2017

Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in 2017. Covering categories as diverse...Read more
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Author: The Marketing Society
Posted: 20 Feb 2017
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The product and the pendulum

The product and the pendulum

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
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Author: The Marketing Society
Posted: 18 Dec 2016
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