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Five simple take-aways from 2017
The Challenger Project explore the five learnings from 2017 so that 2018 can be your year.Read more
A splash of drama
Why drama is a strategic imperative for brands that want to get noticedRead more
How Bloom & Wild built a challenger brand in a commodity market
What lessons can we learn from Aron Gelbard, co-founder and CEO at one of the UK's most talked about start-ups?Read more
Number of views: 304
6 misconceptions about challenger brands
Small, scrappy underdogs, right? Disruptors? Challengers? Aren't they the same thing?Read more
What's to stop the disrupters becoming the disrupted?
The Future Map: A conversation with futurist Richard Watson
What if you could see the future of your business for the next 33 years on a single page? And what if that single page...Read more
Number of views: 657
We are all now 'Uber's Children.' Here's what to expect next.
We are Uber's children--we've been trained to have everything on our termsRead more
The product and the pendulum
When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
A challenger brand's guide to choosing the right agency
We have a guest post this week from Lisa Desforges at B&B studio , a London based agency with an impressive list of challenger brand...Read more
Is challenger strategy just best practice now?
The Agora in Ancient Athens was the Parliament of its day, where the most influential figures made the case for what the Athenians should do...Read more
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