Emerging Markets

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As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that...

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LAURIE YOUNG is a leader – and writer of several books – in UK professional services marketing and his co-au...

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B2B communications specialist Allan Tan offers fives ways to work out if your thought leadership content might be missin...

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As a new member of The Marketing Society I'm excited about connecting with a new group of people. I have a lot to le...

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Brands are beginning to question whether just knowing their consumer is enough to differentiate them. Being culturally r...

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A Survey Conducted by Millward Brown for The Global Brand in 2008, helps illustrate the basic drivers of brand success a...

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It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the...

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