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Marketing in times of uncertainty: Brexit & Brands
I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.Read more
5 lessons from the EU campaign
Did we have a balanced debate about the EU? With 52% voting to leave, my sense is that we were let down by a lack...Read more
Why we left: a behavioural science view
A few weeks ago I was at a research awards ceremony, and Brexit was on everyone’s lips. “What do you predict?” asked one of the...Read more
In challenging times we’re a firm believer in rallying together our international network to canvas together opinions, advice and wisdom.Read more
Is this a blissful new dawn or a 'neverendum'?
Though the great majority of Society members were in favour of Remain, we will have to learn to embrace Brexit.Read more
Brexit: Corbyn does not have a brand problem, Britain has a vision problem
What will Brexit mean for Brand Britain?
There is lots of comment about the immediate political and financial implications for Britain and whatever you and I might think of the result personally...Read more
Strength, Weakness, Opportunity or Threat?
Rather like the majority of us I suspect, I hit my bed in the wee small hours with barely a sense of how the Country...Read more
What Brexit Means for The EU Brand
June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being asked about...Read more
Has Brexit changed the Asian view of Britain?
In Asia, Britain has a very clearly defined brand personality.Read more
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