Fiona McAnena

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In Texas, a grocery chain is now inspiring memes. One goes like this: "State and federal resources are struggl...

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All downturns produce winners as well as losers and the supermarket sector is no exception. Looking mainly at the UK and...

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What does your package say about you?

What does your package say about you?

Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand’s honest intentions. But that message can be subverted, or can...Read more
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Author: The Marketing Society
Posted: 07 Jun 2017
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The latest #fakenews is that Waterstones have opened “unbranded bookshops”. ...

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Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my...

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In this edited version of the Marketing Society’s November Conference keynote speech, Peter Haden describes the si...

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A Survey Conducted by Millward Brown for The Global Brand in 2008, helps illustrate the basic drivers of brand success a...

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The Santa Claus effect

The Santa Claus effect

“There were two Santas at school today,” said my five-year-old. She was just coming to the end of her first term at school. My pleasure...Read more
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Author: The Marketing Society
Posted: 12 Dec 2016
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Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my...

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Marketing Week recently claimed that marketing and sales are pretty much the same these days (lead article on 12 May 201...

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Marketing Week recently claimed that marketing and sales are pretty much the same these days (lead article on 12 May 201...

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‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new developmen...

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Five ways to be disruptive

Five ways to be disruptive

Disruptive innovation seems easy for start-ups and feels threatening and difficult for established businesses. But they can do it too. Here are five guiding principles...Read more
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Author: The Marketing Society
Posted: 13 Nov 2016
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According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement, ...

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There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we ...

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A number of the core themes in this book resonate strongly with me. ...

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Advertisers and Agencies have for a long time been aware of the importance of music as a backdrop in audio visual advert...

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The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer. ...

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The key idea I’ve been exploring in this blog over the past couple of years has been that of customer-centred lead...

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“Learn how to read others and communicate with confidence” says the subtitle. It’s a useful reminder t...

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When I first encountered 98% Pure Potato I didn’t really know what I would get, but I knew what I expected: to be ...

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“Leaders are born, not raised” – Piffle! This is like saying Olympic athletes are born into the world ...

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This book promises “practical techniques for a sharper mind”. ...

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