Giles Lury

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The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
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Author: The Marketing Society
Posted: 09 Aug 2018
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John Newton reviews Giles Lury's book ...

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Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share......

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It is perhaps not surprising that I enjoyed this book. I am an animation addict and it is written by the President of Pi...

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The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

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Ambitious brands need to do more than just get noticed - they need to get famous. ...

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Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales m...

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Creativity Inc

Creativity Inc

It is perhaps not surprising that I enjoyed this book. I am an animation addict and it is written by the President of Pixar Animation...Read more
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Author: The Marketing Society
Posted: 06 Oct 2017
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The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

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“System 1 and System 2 are two distinct modes of decision making. System 1 is an automatic, fast and often unconsc...

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