Giles Lury

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Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customersRead more
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Author: The Marketing Society
Posted: 03 Jan 2019
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The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

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Brands and branding have endured for years, centuries in fact. And despite dire predictions from some pundits, there rea...

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'There should be a place where only the things you want to happen, happen.' Maurice Sendak, Where the Wild Thin...

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Research shows that in the UK 67% of the general public and 42% of business journalists agree that industry and commerce...

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The year 2008 may be remembered as the one when numbers finally lost their capacity to shock. At the beginning of the ye...

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The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
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Author: The Marketing Society
Posted: 09 Aug 2018
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John Newton reviews Giles Lury's book ...

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Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share......

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Passionate when it comes to the customer experience, Rod Butcher's latest blog examines the do's and don'ts ...

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