Giles Robertson

Learnings for charities ‘building brands on and offline’

Learnings for charities ‘building brands on and offline’

'A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well' Jeff Bezos, CEO...Read more
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Author: The Marketing Society
Posted: 14 Oct 2013
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Maverick Digital has produced a pro bono film that has helped Foodcycle gain £120,000 of funding. Foodcycle is an...

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Giles Robertson, managing director of Green Banana Marketing and associate Sustainability Practitioner, Kim Bailey, took...

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Here's a chance to use your marketing skills to help Africa on the Ball transform the lives of the Kalingalinga comm...

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While leading brands are adopting new CSR models that boost their bottom line (61% of people are more likely to buy from...

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Social media began almost a decade ago but it’s become a far more prominent and important part of most people&rsqu...

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The Gettysburg Address as a Power Point presentation is now a well- known (and exquisite) satire on the limitations of P...

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With the arrival of 2014 we thought it might be interesting to look back at some of the UK’s most innovative marke...

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The amount of plastic bottles and cans generated globally that ends up in landfill is estimated to be around 340bn. That...

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That’s the tagline of the Marketing Society. I always thought that was a big claim, but this week’s annual c...

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Can Marissa Mayer save Yahoo? If she does she’ll be hailed as a great leader, in demand to turn around the next...

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Giles Robertson, Founder of Green Banana Marketing Ltd and Chairman of the Marketing Society Charity Group, says it&rsqu...

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It’s been a tough year for the environment, though 2012 could turn out to be a landmark year for the planet. We&rs...

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Trust is the subject of the day. Are we surprised that companies, institutions, politicians are increasingly distrusted?...

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Updating the energy efficiency of the UK’s aged housing stock is a no-brainer, says Dan Vivian. It will possibly have mo...

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Starbucks could have dealt much better with the sticky situation they’ve found themselves in over their underpaid ...

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Starbucks: 5 things they could have done

Starbucks: 5 things they could have done

Starbucks could have dealt much better with the sticky situation they’ve found themselves in over their underpaid tax. The coffee chain in future needs to...Read more
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Author: The Marketing Society
Posted: 14 Dec 2012
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Rory Sutherland tells a story illustrating how creative Choice Architecture can be. A European car manufacturer was try...

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By Fiona McAnena, Clearhound I heard the great Gary Hamel, co-author of Competing for the Future, give a talk on innova...

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2012 natural highs

2012 natural highs

It’s been a tough year for the environment, though 2012 could turn out to be a landmark year for the planet. We’ve pulled out six...Read more
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Author: The Marketing Society
Posted: 14 Jan 2012
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Coffee is the pure brew of capitalism, says Matthew Lynn. As the credit crunch bites, no wonder the world’s most u...

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This time last year I wrote a blog on the massive opportunity sport had in bringing the nation together with the Olympic...

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