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Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject wa...

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Loyalty like that in any other industry is frankly unheard of. It is also the reason... ...

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At the beginning of the year when we were preparing our '20 Challenger Brands to Watch' list, one of the obvious...

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I came across this little golden nugget of inspiration about 'How to write' by David Ogilvy on LinkedIn. Thanks ...

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In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put b...

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If you're reading this you probably own or work on a brand. ...

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With SXSW kicking off in Austin Texas this week David Caygill, creative technology director at Iris, says the festival i...

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The technology sector is often associated with long hours, an intense dedication to the job... ...

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The Marketing Society's editor, Elen Lewis offers travel tips on Budapest from taking the waters to the coolest hone...

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Group Director, Digital Marketing & Communications at FWD gives us her insider tips on Hong Kong... ...

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Partner at Monticello LLP gives us his insider tips on San Franscisco. Best hotel for business The Intercontinental on ...

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The Marketing Society's editor, Elen Lewis offers travel tips on Vienna from Franz Ferdinand’s 1911 Gräf ...

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Americans. No nation has studied, dissected, examined, quantified, theorised, and codified marketing to the same degree....

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Paul Feldwick’s new book is like the best journeys; enjoyable, informative, takes you somewhere new and leaves you...

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Online feels rather squishy underfoot to the barefoot insighter. I’m no luddite believe me. But we need to put the...

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This year’s winner of the Marketing Society’s Award for Marketing Leadership was Mars’ Laws of Growth ...

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It’s 10 years since the development of the net promoter score by Fred Reichheld, a partner at Bain. It’s bee...

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It’s all the rage to talk about purpose in business (I’m keen on it myself) but business also has to be abou...

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