Hugh Davidson

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What really makes capitalism work

What really makes capitalism work

In his excellent article, ‘Only consumers can make capitalism work’ (Market Leader, June 2012), Hugh Davidson raised a number of interesting points in relation to...Read more

Tags: Nicola Horlick, Market Leader, Capitalism, Hugh Davidson

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Author: The Marketing Society

Posted: 30 Nov 2012

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Only consumers can make capitalism work

Only consumers can make capitalism work

Hugh Davidson explains how a proper appreciation and application of the marketing principle and its values across all aspects of business would make consumer-led capitalism...Read more

Tags: Consumers, Capitalism, Hugh Davidson, Market Leader, July 2012, 2012, Articles

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Author: The Marketing Society

Posted: 20 Oct 2012

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How marketers needed to change in 2010

How marketers needed to change in 2010

Next month, April 2060, will be the 10th anniversary of my appointment as interplanetary co-ordinator at Google. I recently made a visit to Earth from...Read more

Tags: Hugh Davidson, Market Leader, 2010, Summer 2010, Articles

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Author: The Marketing Society

Posted: 09 Jul 2012

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Shareholder value: the enemy of good marketing

Shareholder value: the enemy of good marketing

Rather than challenge shareholder value (SHV), marketers have tried to adapt to it, with unfortunate consequences. SHV affects everything marketers do, striking to the heart...Read more

Tags: Hugh Davidson, Market Leader, 2009, Winter 2009, Articles

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Author: The Marketing Society

Posted: 09 Jul 2012

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How marketing has lost the plot

How marketing has lost the plot

I started in marketing 50 years ago, joining Procter & Gamble in 1959, the year The Marketing Society was founded. When I finished writing Offensive...Read more

Tags: Hugh Davidson, Market Leader, 2009, Summer 2009, Articles, The Marketing Society

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Author: The Marketing Society

Posted: 09 Jul 2012

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Proud to be a marketer

Proud to be a marketer

TED LEVITT defined corporate purpose as creating and keeping customers. Marketing Excellence 2 demonstrates how to do this with impact and imagination. It contains 34...Read more

Tags: Hugh Davidson, Market Leader, 2011, June 2011, Articles, Marketing

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Author: The Marketing Society

Posted: 09 Jul 2012

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Marketing skills help to build profitable growth

Marketing skills help to build profitable growth

The first question a head hunter should have for any aspiring marketing director is: ‘What have you done to generate profitable growth for the organisations...Read more

Tags: Hugh Davidson, Market Leader, 2011, June 2011, Articles, Marketing, Marketers

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Author: The Marketing Society

Posted: 09 Jul 2012

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Being good at everything

Being good at everything

Judie Lannon, editor of Market Leader, The Marketing Society’s quarterly journal delves into the history of our magazine and argues that marketers need to be...Read more

Tags: Hugh Davidson, Market Leader, Judie Lannon

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Author: The Marketing Society

Posted: 05 Jul 2012

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