Child Survival India 'Dot By Dot'
Red bindis are worn by married women in India, yet 24 million of them are child brides. Child marriage leads to more domestic violence, sexual...Read more
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Paper Boat: a brand that was born distinctive
Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...Read more
12 women thriving in APAC: Tista Sen
Only 3% of the world’s advertising creative directors are women. And yet it is women who makes most of the purchasing decisions. Mumbrella Asia asked...Read more
The culture factor series: III. Celebrity endorsement
Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.Read more
Tags: Creative Culture, international, Celebrities, Advertising, Gillette, India, Coca-Cola, McDonald's
Drone taxis, uber pitches and birth rates
One of the benefits of being an international business is that I get to travel to culturally diverse regions around the worldRead more
The Upper-Mid Tail: where offline retail can fight e-commerce.
One of the stories of the last two decades has been Amazon.com’s relentless roll-out across the world, leaving delighted customers and despairing merchants in its...Read more