January

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Since Paul's appointment as CEO in August 2009, he has led the business through an IPO. ...

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From Christmas pudding to Santas in Iceland, here are ten facts about the festive season that we'd like to share. ...

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Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing idea...

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‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new developmen...

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Everyone is self-centred

Everyone is self-centred

In 1966 Joseph Weisenbaum wrote a primitive computer programme called Eliza. He named it after the lead character in Shaw’s play ‘ Pygmalion ’. About...Read more
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Author: The Marketing Society
Posted: 25 Aug 2014
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If you follow Dave’s ‘Here’s a thought’ missives online, you will be familiar with the succinct ...

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When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him...

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Golden brands of 1993

Golden brands of 1993

'Right from the beginning, I said I wanted to be more famous than Persil Automatic,' said Victoria Beckham. In 1993, she joined three other unknowns...Read more
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Author: The Marketing Society
Posted: 10 Aug 2014
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Lemon. If there was one word that summed up marketing and advertising in 1961, it was lemon. In the US, a VW print campa...

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Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ...

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Personification, humanisation, consumer relationship marketing. Brands are increasingly exploring new ways to connect wi...

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You know the story: Jack traded the family cow for some worthless beans that turned out to be magical. How did that dea...

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I’ve written a couple of things now about client/agency relationships, and how we could do one or two simple thing...

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Watching reaction to the Publicis and Omnicom merger has been like the old story of the blind men and the elephant. The ...

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Earlier last year, Prime Minister David Cameron shared his views on youth aspiration. 'If you ask children in the UK...

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I am a member of the elite. Well, according to the BBC’s Great British Class Survey, I am. Published in April, the...

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