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Old news: the future is yesterday
Brands with humanity, AI and fascist bots
It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘have a conversation’ with its consumers, ‘open...Read more
Any colour, as long as it’s blue
Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily thrown together chart, these pieces...Read more
One for the girls?
So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party.Read more
City Guides: London - Amy Maw
Amy Maw, marketing manager at jones knowles ritchie, gives us her inside tips on London. Best hotel for pleasure? The Berkeley Hotel in Knightsbridge is...Read more
98% Pure Potato
When I first encountered 98% Pure Potato I didn’t really know what I would get, but I knew what I expected: to be captivated by...Read more
Lies more lies
If you thought ‘£350m a week’ was an outrageous piece of fiction, you should take a look at Tesco’s range of ‘local farm’ produce...Read more
Creativity and innovation through the eyes of Confucius
In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that “the West is home to...Read more
Has Brexit changed the Asian view of Britain?
In Asia, Britain has a very clearly defined brand personality.Read more
How brand charisma could kill Nemo
As any child will tell you right now, the sequel to Finding Nemo is upon us.Read more
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