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Brands with humanity, AI and fascist bots
It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘have a conversation’ with its consumers, ‘open...Read more
Any colour, as long as it’s blue
Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily thrown together chart, these pieces...Read more
One for the girls?
So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party.Read more
City Guides: London - Amy Maw
Amy Maw, marketing manager at jones knowles ritchie, gives us her inside tips on London. Best hotel for pleasure? The Berkeley Hotel in Knightsbridge is...Read more
98% Pure Potato
When I first encountered 98% Pure Potato I didn’t really know what I would get, but I knew what I expected: to be captivated by...Read more
Lies more lies
If you thought ‘£350m a week’ was an outrageous piece of fiction, you should take a look at Tesco’s range of ‘local farm’ produce...Read more
Creativity and innovation through the eyes of Confucius
In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” . It highlighted the view that “the West is home to...Read more
Has Brexit changed the Asian view of Britain?
In Asia, Britain has a very clearly defined brand personality.Read more
How brand charisma could kill Nemo
As any child will tell you right now, the sequel to Finding Nemo is upon us.Read more
Why some words aren’t worth the design brief they’re written on.
What’s in a name? Quite a lot actually, Juliet my dear. Words matter. Particularly when it comes to creating something visual. In design after all,...Read more
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