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Are marketers hedgehogs or foxes?
Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.Read more
The consumer bites back
This morning‘s news announced the death of an otherwise unknown man in the US, William Backer.Read more
Too many hedgehogs and not enough foxes is bad for companies
Although a quarterly journal will inevitably miss the breaking news and thankfully doesn't have to acknowledge...Read more
A renaissance in creativity?
I wonder why I and all of the people I worked with believed – naively it appears - that ads would get better and better...Read more
How to plan your career
I met Charles Handy the well known social observer and management guru when he came to JWT in the 1980s to help us understand how...Read more
Roll up, roll up for the Greatest Show on Earth
Advertising folk of a certain age reminisce fondly about the Cannes of the past.Read more
Charles Handy: re-inventing society
A sleepless night several weeks ago led me to turn on the comforting tones of BBC World Service.Read more
Are FMCG cultures equipped for digital and new business models?
FMCG marketers have been facing maturing and gradually stagnating markets in developed countries for decades. These markets are facing saturation: there are limits to how...Read more
The Internet of Things can be good for traditional advertising
‘Advertising is dead’, ‘nobody watches television anymore’ have been familiar canards of recent years. Neither of those statements is remotely true: people watch a great...Read more
Can conservative FMCG cultures adapt to digital?
One of the satisfying things about editing Market Leader is the increasing number of submissions I receive, some of which can be published as they...Read more
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