Julian Saunders

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Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in comple...

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Giles Lury reviews Richard Shotton's book ...

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When designer Lisa Hastings took a role in China with Cowan, it not only opened her eyes to a fascinating culture but ga...

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By Hugh Burkitt, Marketing Society Global Ambassador ...

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Big wave riders, violin virtuosos, refugee film-makers, Saudi lady mountaineers, healthcare pioneers and the odd CMO. ...

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Are you a bad leader?

Are you a bad leader?

The stats are dispiriting. In a large survey, only 38% of people said that their organisation was well lead. That leaves 62% that are underperforming...Read more
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Author: The Marketing Society
Posted: 18 Jul 2017
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I’ve always held that a job that makes you cry is a job you need to leave. But many of the people who shared their...

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God, grant me the serenity to accept the things I cannot change, ...

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Social media is bullshit

Social media is bullshit

It helps you sort out the crap from the hype. Some things that ring bells. Beware cyber hipster’s thought leadership A whole class of cyber...Read more
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Author: The Marketing Society
Posted: 02 Nov 2014
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Let’s get things clear from the outset. Christer Holloman, the author of ‘The Social Media MBA Guide to ROI&...

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If you only have limited time to read something on managing the impact that the digital, connected world is having on yo...

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Please can we ban the C-word?

Please can we ban the C-word?

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency through over-repetition. Our business overflows...Read more
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Author: The Marketing Society
Posted: 18 May 2014
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Have you ever stopped to marvel at how much communication – and therefore how much persuasion – is non-verba...

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At the beginning of the month we conducted a straw poll at eatbigfish HQ asking “who are the challengers to watch ...

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But there are some clear reasons why these two brands won't be last to bow out, writes ex-Gillette and Diageo market...

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ASOS.cn will become the brand’s eighth international market, joining the US, Australia, France, Germany, Italy, Sp...

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Nearly 25% of the world’s population is Muslim; fast-growing nations such as China and India have significant Musl...

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Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing...

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