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Old news: the future is yesterday
Brands with humanity, AI and fascist bots
It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘have a conversation’ with its consumers, ‘open...Read more
Any colour, as long as it’s blue
Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily thrown together chart, these pieces...Read more
One for the girls?
So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party.Read more
Lies more lies
If you thought ‘£350m a week’ was an outrageous piece of fiction, you should take a look at Tesco’s range of ‘local farm’ produce...Read more
Has Brexit changed the Asian view of Britain?
In Asia, Britain has a very clearly defined brand personality.Read more
How brand charisma could kill Nemo
As any child will tell you right now, the sequel to Finding Nemo is upon us.Read more
Why some words aren’t worth the design brief they’re written on.
What’s in a name? Quite a lot actually, Juliet my dear. Words matter. Particularly when it comes to creating something visual. In design after all,...Read more
The fine line between craft and farce
Amidst the relentless onslaught of the digital revolution, one category seems to have...Read more
Icons of design, design of icons
2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones.Read more
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