Kevin Chesters

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It sounds rather grandiose doesn’t it? But seriously, my biggest takeaway from the first three immersive days of t...

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When it comes to the women's sport, all too many brands are guilty of relying on unrealistic ideals of perfection to...

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It continues to defeat me why advertising agencies so persistently  urge their clients to be brave. ...

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Since moving to the US from the UK 15 years ago, I’ve watched the Super Bowl every year, at first with curiosity f...

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“There’s no such thing as a dull brief, just a dull writer”, so once said David Ogilvy. ...

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I’ll start with a confession. I was getting ready to hate this book before I started it... ...

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We were thrilled to share the Brave Conference 2017 with so many of you in London, New York and Dubai today ...

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The Guardian, one of the UK's most admired media owners, was voted The Marketing Society's Brave Brand of the Ye...

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I recently attended the splendid exhibition of Goya portraits at The National Gallery in London... ...

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‘Dad, we’ve got some competition!’ said my daughter when she saw me reading this book. Her uncle Chris...

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Businesses in all sectors are starting to pay attention to the positive effect mindfulness can... ...

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This year’s Marketing Society Annual Conference, themed around the idea of “Going Beyond”, covered a w...

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The next generation of employees has control of the workplace ecology and employers need to change the way they deal wit...

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We are very excited about the opportunity to work with our BBC Labs company, CrowdEmotion. ...

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If you were one of the record 120.8 million viewers that tuned in for Super Bowl XLIX’s 4th quarter, you witnessed...

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Since moving to the US from the UK 15 years ago, I’ve watched the Super Bowl every year, at first with curiosity f...

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This result, with three quarters of our members voting to stay in the EU, is very similar to the vote we had in Scotland...

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Advertising Week Europe is about much more than ‘Advertising’. It’s about art and adventure, bravery a...

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As a planner I am confronted daily by quite a lot of nonsense (I’m guilty of using quite a lot myself, obv). ...

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“You’ll go crackers for our deals”, “Jingle all the way to the bargains”. ...

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