Loyalty

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If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of branding,...

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How brand loyalty could either be enhanced or diminished in the digital transition. The on-going digitisation of everyda...

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Humour is one of the basic features of social interaction that makes us human, and there is no doubt that this concept i...

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To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay ...

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If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course on ...

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The appetite among marketers to get close to the tech city scene is such that one enterprising chap is selling Shoreditc...

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The copyeditor will fix a misstated fact, spot a typo and get your prose clean. The line editor will rearrange a paragra...

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When no one is looking and you're not trying, what shows on your face? We have a default setting, an arrangement of...

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It’s 10 years since the development of the net promoter score by Fred Reichheld, a partner at Bain. It’s bee...

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It’s all the rage to talk about purpose in business (I’m keen on it myself) but business also has to be abou...

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