March

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From green post boxes in the UK to Chinese fridges, here are 10 things Elen Lewis learned in January. ...

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47% of British families now just have one child. Holly Golightly, heroine of Breakfast at Tiffany's, was orig...

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From Shredded Wheat with eggs on top to YouTube's Grumpy Cat killing Gwyneth Paltrow's wages. ...

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Our editor, Elen Lewis, provides us with a delightful round-up ...

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10 things... we learned in March

10 things... we learned in March

From a shiver of sharks to power napping ants and the Casio ring, editor of The Marketing Society, Elen Lewis, gives us ten things for...Read more
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Author: The Marketing Society
Posted: 04 Jan 2015
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47% of British families now just have one child. Holly Golightly, heroine of Breakfast at Tiffany's, was orig...

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10 things we learned in April, from Chinese vineyards to the 14-hour working week, by Elen Lewis, The Marketing Society&...

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The choices are again a broad and diverse mix, including established and emerging brands in personal care, finance and t...

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At the start of 2012, you'd have been forgiven for not being able to remember any Paddy Power campaigns - yes, there...

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On the street, flocks of eye-in-the-sky microdrones will soon make CCTV seem as antiquated as the ’90s surveillanc...

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Earlier last year, Prime Minister David Cameron shared his views on youth aspiration. 'If you ask children in the UK...

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Elen Lewis, editor of The Marketing Society, says reading aloud your writing is the only way to make sure it works well....

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Don’t be afraid of stories, they are powerful business tools that can help you get your message across. “Yo...

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Brand relationships in the world of smart technology

Brand relationships in the world of smart technology

As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours which...Read more
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Author: The Marketing Society
Posted: 15 Jun 2014
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Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference on 21 November, Elen Lewis interv...

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Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But...

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A powerful application of the oblique principle lies in the finding that goals are better achieved by focusing on the un...

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Personification, humanisation, consumer relationship marketing. Brands are increasingly exploring new ways to connect wi...

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Please can we ban the C-word?

Please can we ban the C-word?

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency through over-repetition. Our business overflows...Read more
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Author: The Marketing Society
Posted: 18 May 2014
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Have you ever stopped to marvel at how much communication – and therefore how much persuasion – is non-verba...

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At the beginning of the month we conducted a straw poll at eatbigfish HQ asking “who are the challengers to watch ...

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Don’t be afraid of stories, they are powerful business tools that can help you get your message across. “Yo...

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Compression, empathy and understanding will pack a punch. The poet TS Eliot spent a decade working in Lloyds Bank of Lon...

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