Marketing

Bob Hoffman on the industry’s ‘slow motion death spiral’ and online advertising ‘McCarthyism’

Bob Hoffman on the industry’s ‘slow motion death spiral’ and online advertising ‘McCarthyism’

The Ad Contrarian blogger and former creative director, and agency CEO, Bob Hoffman on what he learned from 41 years in the industry and the...Read more
Views31
Author: The Marketing Society
Posted: 31 May 2017
Rate this article:
4/5
View/Post Comments (0) X

Similar Articles

The year 2016 will be remembered as the time when politicians around the world confessed to having lost it. They had giv...

More...

This is not an easy book to read, particularly if you are enjoying a successful career in advertising, marketing or the ...

More...

Similar Events

We’ll be joined by marketing leadership expert Thomas Barta, a former Partner at McKinsey... ...

More...

The Marketing Society is a global network of leading marketers with a mission to inspire bolder marketing leadership. ...

More...

Similar Articles

Creative Director of Leith in Edinburgh, Phil is responsible for steering the agency’s creative output on clients ...

More...

Marie Owen launched LS Productions back in 2006 from her kitchen table. Now, 11 years later she has a dedicated staff of...

More...

Similar Events

We hosted an exclusive Provocative Dinner on Thursday 23 February at 6.30pm at The Piano Man. We all know business is c...

More...

The Marketing Society is a global network of leading marketers with a mission to inspire bolder marketing leadership. ...

More...

Similar Articles

Marketers are essentially optimists. We are almost professionally required to see the opportunity in every situation. Bu...

More...

All around the world there are children in need of surgeries that won’t happen because their families can’t ...

More...

Similar Events

We looked through our crystal ball at what The Future of Media holds and how this will affect marketers globally... ...

More...

We were joined by senior members, partners and friends for sharing of ideas and stimulating conversation. ...

More...
SPEAKERS

Gemma Butler

Gemma Butler

Creative Director, DigitasLBi
Gemma made art installations before she teamed up with Gav Gordon-Rogers to make music videos. They later moved into advertising full-time, learned the term "trigger...Read more

Related speaker events:

SPEAKERS

Paul Mason

Paul Mason

Creative Director, PUNK
Paul is a Creative Director with over 15 years experience in some of the UK’s top agencies. He began his career in Scotland where he...Read more

Related speaker events:

SPEAKERS

Karla Castro

Karla Castro

Head of Marketing, Edrington
With more than 20 years working in Marketing for Latam, Europe and now Global, Karla has had fun with categories such as cereal and snacks...Read more

Related speaker events:

Similar Articles

Tell us about yourself! How did you end up at The Leith Agency? I was lucky. I worked at a few cracking agencies and th...

More...

Creative Director of Leith in Edinburgh, Phil is responsible for steering the agency’s creative output on clients ...

More...

Pages

Subscribe to RSS - Marketing