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Marketing Excellence: best case studies 2012-2013

The Marketing Society's Excellence Awards, in association with Marketing , sets the standard of marketing excellence in the UK, having established their reputation as the...Read more

Tags: Awards for Excellence, Case Studies, Best Practice, Awards, Marketing Excellence

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Author: The Marketing Society

Posted: 11 Nov 2013

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What does it take to achieve excellence?

On 25 September we joined 200 Society members and guests in the engine room (or auditorium if you like) of BT's HQ, to soak up...Read more

Tags: Awards, showcase, Marketing Excellence, Mars, Notcutts, sainsburys, Channel 4, McLaren

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Author: The Marketing Society

Posted: 30 Sep 2013

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2012: ASOS, Mobile Marketing - Case Study - Highly commended

Executive summary ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each Sunday ASOS...Read more

Tags: ASOS, Mobile Marketing, Case Studies, Marketing Excellence, Awards for Excellence

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Author: The Marketing Society

Posted: 01 Jun 2013

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2012: Dr. Pepper, Gamification for salesification - Case Study

This paper shows how broadcast effects can be achieved by digitally led campaigns. It shows how social media can be so much more than ‘community...Read more

Tags: Dr.Pepper, Case Studies, Marketing Excellence, Awards for Excellence

Views2698

Author: The Marketing Society

Posted: 01 May 2013

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2012: FreestyleXtreme, Process to Profit - Case study

Executive Summary This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver transformational sales effects...Read more

Tags: FreestyleXtreme, Process to Profit, Marketing Excellence, Awards for Excellence 2012

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Author: The Marketing Society

Posted: 01 May 2013

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2012: Headway, Marketing on a Shoestring - Case Study

Introduction & Summary When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important challenge yet...Read more

Tags: Headway, Marketing on a Shoestring, Case Studies, Marketing Excellence, Awards for Excellence

Views1568

Author: The Marketing Society

Posted: 01 Feb 2013

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2011: Depaul UK, Marketing on a Shoestring - Case Study

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience. Key insights A ground-breaking...Read more

Tags: Depaul UK, Marketing on a Shoestring, Case Studies, Marketing Excellence, Awards for Excellence

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Author: The Marketing Society

Posted: 01 Feb 2013

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2012: Lafarge Cement, sustainable consumption - Case Study

Executive Summary Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete. Whilst cement and concrete manufacturers have communicated sustainability...Read more

Tags: Lafarge cement, Case Studies, Marketing Excellence, Awards for Excellence

Views7364

Author: The Marketing Society

Posted: 01 Feb 2013

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2012: Kraft Kenco, Brand Extension - Case Study

Executive Summary This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its...Read more

Tags: Kraft Kenco, Brand Extension, Case Studies, Marketing Excellence, Awards for Excellence

Views1630

Author: The Marketing Society

Posted: 04 Jan 2013

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2012: O2, Long-term Marketing Excellence - Case Study

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...Read more

Tags: O2, Case Studies, Marketing Excellence, Awards for Excellence

Views15209

Author: The Marketing Society

Posted: 01 Jan 2013

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