The Marketing Society's Excellence Awards, in association with Marketing , sets the standard of marketing excellence in the UK, having established their reputation as the...Read more
Executive summary ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each Sunday ASOS...Read more
This paper shows how broadcast effects can be achieved by digitally led campaigns. It shows how social media can be so much more than ‘community...Read more
Executive Summary This paper shows how the skilful nurturing of a community, combined with a series of technical process improvements, can deliver transformational sales effects...Read more
Introduction & Summary When a cycle helmet saved James Cracknell’s life, getting other cyclists to wear helmets became his biggest and most important challenge yet...Read more
A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience. Key insights A ground-breaking...Read more
Executive Summary Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete. Whilst cement and concrete manufacturers have communicated sustainability...Read more
Executive Summary This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its...Read more