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Dear marketing and advertising agencies, ...

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Have you ever been on one of those all-inclusive holidays, where you can enjoy all the facilities and eat and drink what...

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At the beginning of the year when we were preparing our '20 Challenger Brands to Watch' list, one of the obvious...

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As a new member of The Marketing Society I'm excited about connecting with a new group of people. I have a lot to le...

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I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re goi...

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As usual the new year has started with a wealth of articles offering advice for marketers for the year ahead. ...

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DEFINITION: The paradox of choice is that while we think more choice would make us happy, the reality is that it often d...

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DEFINITION: Anchoring is our tendency to rely too heavily, or "anchor," on one trait or piece of information, ...

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It's possible you work in an industry built on perfect. That you're a scrub nurse in the OR, or an air traffic c...

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Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the m...

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Mark Twain once said that 'Any emotion, if it is sincere, is involuntary'. This statement was substantiated by D...

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Sky Badger builds bridges between disabled children and the charities and services available to help. They find everythi...

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We’ve come a long way from weekly pay packets and cash under the mattress. Today’s high-tech banking system ...

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