Jump to navigation
Is it time for a more responsible narrative in digital marketing?
I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon Sinek on the subject of...Read more
Reinventing brand: how can Nokia change the narrative to build new equity?
Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term...Read more
The memories we rehearse are the ones we live with
A million things happened to you today. The second bite of your lunch.Read more
Narratives keep the feeling going
Our feelings (anger, shame, delight) appear almost instantly, and, left alone, they don’t last very long.Read more
Narrative in politics
Study the current US election for a week or two and you’ll notice one word turn up again and again...Read more
Changing the Euro Narrative
By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.Read more
© 2013 Marketing Society. All Rights Reserved. Created by MBA
Sign In Linkedin menu
Welcome to the private portal for Marketing Society members.