Phil Rumbol

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‘I can remember planning, Building my whole world around you. And I can remember hoping, That you and I co...

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There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we ...

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A long time ago, I spoke at a conference in front of 6,000 accountants. Like all good speakers, I had lovingly prepared....

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UNICEF, the world's leading children and child's rights organisation, has a rich history of transforming childre...

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Zero Belief Budgeting

Zero Belief Budgeting

There’s been a lot of discussion in the marketing press recently following Unilever’s announcement that they’re going to adopt Zero Based Budgeting (ZBB.)...Read more
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Author: The Marketing Society
Posted: 28 Mar 2016
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Loyalty like that in any other industry is frankly unheard of. It is also the reason... ...

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It’s not often that a CEO tells you exactly what he is looking for when interviewing CMOs. It’s like being g...

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I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re goi...

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As usual the new year has started with a wealth of articles offering advice for marketers for the year ahead. ...

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I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re goi...

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That pouting blonde in the yellow bikini has attracted a lot of attention. Nothing new there. But the row about Protein ...

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When I was at client I used to urge my team to judge ideas by reacting like a consumer. ...

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The Nordics have experienced a wellspring of creativity, innovation, and technology over the past decades. ...

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Belfie

Belfie

I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The truth that reputation is first...Read more
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Author: The Marketing Society
Posted: 20 Apr 2015
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As usual the new year has started with a wealth of articles offering advice for marketers for the year ahead. ...

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When I was at client I used to urge my team to judge ideas by reacting like a consumer. ...

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I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of p...

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Last week I had the pleasure of presenting at a great event in the Lake District called Learnfest. With a theme of Agili...

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Beware feedback

Beware feedback

I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of personal development.Read more
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Author: The Marketing Society
Posted: 12 Oct 2014
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Last week I had the pleasure of presenting at a great event in the Lake District called Learnfest. With a theme of Agili...

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With apologies to Edwyn Starr. As rhetoric goes, the opening line from the song ‘War’ is pretty definitive. ...

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With apologies to Edwyn Starr. As rhetoric goes, the opening line from the song ‘War’ is pretty definitive. ...

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Time is money but few organisations treat it that way. A junior person who can’t sign off a £1000 invoice......

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