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Lush quits social media – a brave move or purely a PR stunt?
British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K...Read more
Is traditional PR over?
These hard truths indicate why Inbound PR is the way aheadRead more
Oglivy SXSW 2017: Key trends and takeaways
FOMO (otherwise known as ‘Fear Of Missing Out’)...Read more
The New Rules of Marketing & PR
Scott's book is the classic case of "chameleonic work".Read more
Marketing volunteers and Radio 4 shine a spotlight on youth violence
In 2007 Tracey Ford’s 17 year old son James Andre Godfrey Smartt-Ford was shot in front of 300 children and adults at the Streatham ice...Read more
Could your marketing skills help transform the charity retail sector?
We all have unwanted stuff that we would prefer to have reused rather than go to landfill...Read more
Addressing the crisis in trust: why PR is not the answer
A new crisis hits the news daily and CEOs beg for forgiveness...Read more
The new rules of marketing and PR
Scott's book is the classic case of "chameleonic work". Under the surface of a very well written and easy-to-read "How To Manual", it is actually...Read more
Strive to be a brand champion and protect your reputation
The last few months have given those of us working with charities.Read more
The PR agency won’t help you if you kill a Lion
I take it as my brief for these posts that I am supposed to offer some perspective on various aspects of marketing.Read more
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