President

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SPEAKERS

Robin Wight

Robin Wight

President of the Engine Group, Founder of the Ideas Foundation
Robin is the founder of the Ideas Foundation and President of Engine Group and has been working in the advertising industry for almost 50 years...Read more

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SPEAKERS

Steve Dixon

Steve Dixon

President, LASALLE College of the Arts
Professor Steve Dixon is a world-renowned academic, researcher and interdisciplinary artist with a distinguished career in both higher education leadership and the professional creative industries...Read more

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Businesses that don't put marketing at heart are doomed to fail

Businesses that don't put marketing at heart are doomed to fail

Speaking on a panel discussion at Advertising Week Europe 2014, Glenn says he believes the “best motto” for someone in marketing is “don’t be afraid...Read more
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Author: The Marketing Society
Posted: 07 Apr 2014
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Following recent news that United Biscuits plan to rejuvenate McVitie's master brand with a £12m campaign, we ...

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Phew, it's been a busy four days for us at the Society as partners of Advertising Week Europe. ...

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Martin Glenn: 'All business failures are marketing failures at heart'

Martin Glenn: 'All business failures are marketing failures at heart'

Following recent news that United Biscuits plan to rejuvenate McVitie's master brand with a £12m campaign, we look back at an article from Marketing Week...Read more
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Author: The Marketing Society
Posted: 03 Feb 2014
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Walking down the steps we were put in mind of the venue’s history; opening in 1924 it owed much of its success due...

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Meet our Asia team: serving the marketing community in this region is Ruth Rowan and Guy Parsonage. ...

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What does a world class marketing leader look like? A world class marketing leader is one who consistently engages cons...

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What's your golden rule? I always strive to be a good communicator; with customers, colleagues and suppliers. Good c...

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