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Whatever happened to direct response advertising?
The most intriguing and response-worthy headlines I see these days are on those dubious ads at the bottom of the pageRead more
10 things in our Clubhouse: Aug 18
From noodles and sharp objects to army sergeants.Read more
Army sergeants and middle management
‘Generals win wars, but sergeants win battles’. I can’t find a definitive single source for this aphorism anywhere.Read more
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