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Is new business a talent hotbed?
Recruiters, stop putting salespeople forward for new business roles, writes Havas' Group CMO.Read more
Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see that three yeas later...Read more
The world's most effective sales tool... in 101 words
‘Sales patter’ ‘Gift of the gab’ ‘Silver tongue’ We have a dim view of sales in British culture. We object to being ‘sold’ to and...Read more
It's a trap! Marketers and ROI
Marketers should not focus on return on investment (ROI) as their key metric. Why not? Because it is not ambitious enough. Don’t get me wrong...Read more
Has beer gone flat?
As beer sales continue to plummet and consumers rush towards flavoured ciders and craft beers, it’s easy to blame tax hikes and changing tastes for...Read more
Magic beans (three steps to a successful marketing promise)
You know the story: Jack traded the family cow for some worthless beans that turned out to be magical. How did that deal go down?...Read more
Three cheers for sales promotion
WHAT’S THE oldest profession in the world? Beyond Redemption unequivocally claims that it is sales promotion – Adam would never have eaten the apple without...Read more
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