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Inspiring planning: Advertising is applied creativity

Inspiring planning: Advertising is applied creativity

Advertising is applied creativity, it’s about ideas that serve a purpose, usually commercially but also socially. Clients come to an advertising agency because they have...Read more
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Author: The Marketing Society
Posted: 28 Apr 2014
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SPEAKERS

Clare Smith

Clare Smith

Chief Marketing Officer, The Scottish Government
Clare is the Chief Marketing Officer at The Scottish Government and was heavily involved with the high-profile Detect Cancer Early campaign and has worked on...Read more

Related speaker events:

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Recently we heard leadership thoughts from the Waitrose leader and deputy chairman of the John Lewis Partnership. Mark h...

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On 15 May we were delighted to honour Dianne with a lifetime achievement award for her services to business and leadersh...

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We were delighted that Peter Lawwell, chief executive of Celtic plc – one of Scotland’s best known brands - ...

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What is it like to serve four very different Prime Ministers? Lord Gus O’Donnell, former cabinet secretary, shared...

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We were delighted to have Ronald Kers, CEO of Muller UK and Ireland Group speaking. Ronald was previously with Nestle an...

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