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What would you like your legacy to be?
Personal branding boils down to this.Read more
Getting selfie savvy
Selfie culture is about ‘sharing me’, but relevant brands know narcissism isn’t the only driver says Felicia Rosenzweig, partner at Prophet.Read more
Digital motherhood: myth and reality
Mums have been sharing their experiences online long before Facebook and Instagram launched.Read more
Do brands know what’s trending locally?
Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five...Read more
POWER TO THE PEOPLE
It’s a week later. The dust has settled and it’s a good time to think about what happened in the election.Read more
ASOS: smart social media to ‘sell more stuff’
The smart use of social media to not only build brand image but also to sell more stuff.Read more
Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see that three yeas later...Read more
Brands with humanity, AI and fascist bots
It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘have a conversation’ with its consumers, ‘open...Read more
Meet the marketing duo travelling around Asia using only Instagram
The pair decided to pack up their comfortable lives at ad agencies in London to travel Asia but are doing it with a twist: they...Read more
Social media: integrated not isolated
There are times when an individual finds a phrase that captures a truth that many of us have been talking around. Australian network sociologist Duncan...Read more
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