strategy

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Mark Lund, founder and managing partner of communications agency Now Our second 3 Bits from Mark Lund, founder and manag...

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Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on chari...

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'Wow I need this book, it’s all my fears about being a working woman in one place.' ...

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It’s not often that a CEO tells you exactly what he is looking for when interviewing CMOs. It’s like being g...

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If you're reading this you probably own or work on a brand. ...

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India’s beauty and attractiveness lies in its complexity and diversity. ...

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I’ll start with a confession. I was getting ready to hate this book before I started it... ...

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One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen Pile, founde...

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