Summer 2008

If we choose to believe what Emerson didn’t say, then we’re all doomed

If we choose to believe what Emerson didn’t say, then we’re all doomed

This article is reprinted from the latest WPP Annual Report and Accounts, with kind permission. It expands on a theme first explored in Market Leader,...Read more
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Author: The Marketing Society
Posted: 09 Jul 2012
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New routes from old roots: Comparing the Indian and Chinese middle class

New routes from old roots: Comparing the Indian and Chinese middle class

WHEN WE THINK of India and China, a huge variety of popular perceptions and images come to mind, captured in these real chapter titles from...Read more
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Author: The Marketing Society
Posted: 09 Jul 2012
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