Jump to navigation
China, India and Korea: the new geography of innovation
In this article – based on the Demos Atlas of Ideas project – Leadbeater and Wilsdon argue that the West is no longer the dominant...Read more
Why the consumer should not be the king in India
The dilemma for service providers in countries with defined hierarchical norms is fascinating. Jitender Dabas argues that the increasingly rude behaviour of Indian consumers towards...Read more
Innovation: brand it or lose it
Branding can help an organisation own an innovation, create and dominate a new subcategory and enhance the perceived effectiveness of the organisation. US branding expert...Read more
Chinese consumers, brands and the MNC learning curve
A seasoned China watcher takes a look at China’s progress in terms of the brand issues marketing people need to understand. Tom Doctoroff examines the...Read more
The art and science of marketing
Diageo Marketing Director, PHILIP ALMOND talks to Judie Lannon about his career in marketing and how the culture, values and consumer focus of Diageo has...Read more
If we choose to believe what Emerson didn’t say, then we’re all doomed
This article is reprinted from the latest WPP Annual Report and Accounts, with kind permission. It expands on a theme first explored in Market Leader,...Read more
Why is marketing missing from the sustainability agenda?
Sustainability is here to stay and companies are grappling with how to respond. Yet, as David Whiting argues, marketers are being left out of the...Read more
New routes from old roots: Comparing the Indian and Chinese middle class
WHEN WE THINK of India and China, a huge variety of popular perceptions and images come to mind, captured in these real chapter titles from...Read more
The challenge of happy customers
Few major brands seem to know what to do with happy customers. Companies are so busy firefighting complaints, that all sorts of opportunities are missed...Read more
Springsight or thinsight?
Mark Simmonds describes how to turn insights into springsights. INNOVATION WITHOUT INSIGHT is failure. The Apple iPhone, Tesco, Nintendo Wii, Innocent, Jamie Oliver, X Factor...Read more
© 2013 Marketing Society. All Rights Reserved. Created by MBA
Sign In Linkedin menu
Welcome to the private portal for Marketing Society members.