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This week Joss Davidge spots an activation from a therapy app that got people talking…literally. ...

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Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert. ...

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Ford’s speed dating stunt which sees a few boastful men get taken for a ride. ...

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This week, Sony’s underwater store in Dubai has quenched Joss Davidge's thirst for inspiration. ...

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The experiential activations surrounding this year’s The GRAMMYs have provided Joss Davidge with plenty of inspira...

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We’re only just into 2015, but Joss Davidge thinks the biggest brand activation of the year may have already been ...

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This week Joss Davidge has spotted Budweiser’s 45-week mobile activation, dubbed the ‘Brew Master Tour&rsquo...

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We’re only just into 2015, but Joss Davidge thinks the biggest brand activation of the year may have already been ...

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This week, the array of brand experiences at San Diego’s Comic-Con hit his inner-nerd’s soft spot.   ...

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This week, a multi-sensory, immersive experience from the air freshener, candles and scented oils brand Glade. ...

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It’s January. We’re all making half-hearted efforts to be more active. The gym is full of newbies and you ca...

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No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old ...

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I stumbled across an incredible immersive brand experience from Microsoft this week. ...

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To celebrate the launch of My Monopoly - the new customisable Monopoly game that allows players to personalise elements ...

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I stumbled across an incredible immersive brand experience from Microsoft this week. ...

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April Fools’ Day is a great opportunity for brands to show their personalities and that they too can have a bit of...

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This week, the experiential offerings surrounding Halloween caught Joss Davidge's eye. ...

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This week, Ferrari’s takeover of one of the most exclusive shopping districts in the world has caught his eye.&n...

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‘Wear the Rose’ is a fully-immersive, virtual reality experience that, using Oculus Rift technology, lets yo...

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 Bud Light’s complete makeover – and takeover - of a town in Colorado caught his eye this week.  ...

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