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It's a trap! Marketers and ROI

It's a trap! Marketers and ROI

Marketers should not focus on return on investment (ROI) as their key metric. Why not? Because it is not ambitious enough. Don’t get me wrong...Read more
Tags: Fiona McAnena, ROI, test, results, Sales
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Author: The Marketing Society
Posted: 03 Mar 2014
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