The creative diplomat: should we always tell it like it is?
‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’...Read more
Are today's ads too truthful for their own good?
What other people wrote about it but not the report itself. So were it not for Matthew Parris’s column in The Times of October 22,...Read more
The naked truth
In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years old. Lord Anthony Ashley...Read more
Tags: Dave Trott, mines, Lord Ashley, naked, truth, victorians, prude, reform, child, labour, message, audience
Timberland taps into a cultural truth to reboot its brand
I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch...Read more
Dogs, barking and what really matters to modern marketers
In Arthur Conan Doyle’s collection The Memoirs of Sherlock Holmes , one story stands out...Read more
Tags: elephant, truth, Mark Earls, Advertising Week, Europe, 2016, Travelex, Santander, Unilever, sainsburys
Universal truths and battling changes
Another spectacular Marketing Society Conference drew to a close and I was left mulling over some universal truths and battling with some challenges.Read more