vikki ross

Dear marketing and advertising agencies, ...

Shawn Achor is chief executive of Good Think Inc, where he researches and teaches about positive psychology www.ted...

'Imagine being a receptionist and hoping someone else will answer the phone', writes Vikki Ross ...

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a w...

'Imagine being a receptionist and hoping someone else will answer the phone', writes Vikki Ross ...

When I started in advertising in 1981, women made up 47% of the ad agency workforce, 18% of creative positions and 14% o...

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a w...

When I was at Ogilvy I was a copywriter. I focused on coming up with great ideas everyday with my Art Director; I did my...

Creative Culture took a look back at their favourite funny Christmas ads from the US, Italy, Cyprus, Germany and the UK....

Most people can’t write about tone of voice without mentioning its patron saint, Innocent. ...