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Brand relationships in the world of smart technology

Brand relationships in the world of smart technology

As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours which...Read more
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Author: The Marketing Society
Posted: 15 Jun 2014
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Vodafone: adopting a system for managing new ideas

Vodafone: adopting a system for managing new ideas

The Vodafone Group provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 27 countries and partner...Read more
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Author: The Marketing Society
Posted: 05 Jul 2012
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