24-hour global conversation: part one

24-hour global conversation: part one

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What is the greatest opportunity and the greatest challenge for growth in your market over the next ten years?

To mark the launch of The Marketing Society Asia, we embarked on a bold industry first - a global conversation that went 'Round the World in 24 Hours'. We crossed five continents, several time zones and cultures, as we asked the world's leading marketers one question.

Kicking off
Our 'Round the World' conversation started with our Chairman, Stephen Maher, chief executive, MBA in the UK and Edge Zarrella, KPMG in Hong Kong. A new conversation then started on the hour every hour, from 8am (GMT) on 18 March through to the final call at 7am (GMT) on 19 March.

The discussions were recorded, filmed and then analysed to give a truly global view of the key opportunities and challenges that marketers will be grappling with over the next decade.

Who took part
Leading marketers from Expedia, HSBC, IBM, ITV, KPMG, McLaren, Microsoft, RSA, Tiffany & Co. and many more took part in this exciting initiative.

Our findings
Following the conversations we worked with WARC publishers to create this booklet. Read, enjoy and share with your colleagues.

Join the discussion @TheMarketingSoc via #AGlobalConversation.
Following the success of our 24-hour Global Conversations, we will be repeating the initiative in 2015. More details will be released shortly, but if you would like to get involved in this global project, please email Alasdair Hall-Jones
Moving into Asia
This was our first foray into Asia - where we believe our winning formula of bringing together an exclusive network of like-minded, senior marketers to build relationships share ideas and best practice - will help The Marketing Society become the leading global network of senior marketers.

Become a Founding Member
Should you or your colleagues based overseas be keen to find out more about our launch in Asia, take part in our global conversation, or join The Marketing Society Asia as one of our 100 Founding Members, please get in touch with Alasdair Hall-Jones.


Author: The Marketing Society
Posted: 22 Dec 2014
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