Awards for Excellence 2014: review of the night

Awards for Excellence 2014: review of the night

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From championing gay footballers and 'The bear and the hare' to some savvy shoestring marketing from a charity, this year has been quite an interesting one...

We've had an incredibly varied selection of entries this year, making each Award category both a delight and a right headache for our illustrious panel of judges.

There have been brands winning multiple awards again (John Lewis we're looking at you) and deservedly so, but we've also had a varied mix of new entrants, both winners and highly commended.

Flying high with Duffy
Nominated for Marketing Leader of the Year last year and narrowly losing out to Sarah Warby, this year was clearly the time for Peter Duffy and easyJet. It's only been three years since Duffy took up the marketing reins at easyJet but he's transformed the airline in that time, with mobile boarding cards, allocated seating and an overhaul of their digital presence. And with the launch of 'Generation easyJet' and profits up 51%, it's been an impressive 12 months for this excellent marketing leader.

An excellent night
Hosted by Giles Brandreth, this year was a truly glamorous affair. HSBC took the prize for our new category Best Entry From Outside the UK, John Lewis won Brand Activation and Marketing Communications, The Depaul Box Company won both Marketing on a Shoestring and Best Leading-Edge Thinking, those cheeky chaps at Paddy Power took the Cause-Related prize (raising £6000 on the night for the aforementioned Depaul Box Co.) and BT Sport impressed taking Brand Extension and Brand Revitalisation.

easyJet takes the Grand Prix
As well as their Group Commercial Director, Peter Duffy, taking the crown for Marketing Leader of the Year, easyJet somewhat cleaned up when it came to Awards. Not only did they bag the Grand Prix for the longevity and holistic nature of their campaign, but they also won Long-term Marketing Excellence, Customer Relationship Marketing and the Finance Director's Prize.

Huge thanks to our Awards sponsors: Marketing magazine, Yahoo!, SapientNitro, Paddy Power, Unilever, and 18 Feet & Rising.

The full list of winners and their winning case studies are available to browse in our Library.

Author: The Marketing Society
Posted: 08 Jun 2014
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