Congratulations to Sainsbury's, winner of Brand of the Year 2013
We're delighted to reveal that at The Marketing Society's Annual Dinner at the Roundhouseon 21 November, Sainsbury's were voted as Brand of the Year by over 900 marketers.
It was a close competition between a strong shortlist with four other brands - BT, EasyJet, O2 and Paddy Power. We'd like to thank you for voting, which helped create this shortlist.
Sarah Warby, Sainsbury's marketing director, commented 'We are all thrilled that Sainsbury's was named the Marketing Society's Brand of the Year. At Sainsbury's we talk a lot about our brand being the cumulative effect of what we all do, all 157,000 of us - not just what the Marketing team gets up to - and so it's great recognition of the hard work of all our colleagues. Our brand's strength comes from our consistency - staying focused on serving our customers and continually helping them to Live Well for Less. For my part, I'm extremely proud of my terrific team and the brilliant agencies we work with.'
Winner, Sainsbury's - original shortlist of 20 brands below