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“Honesty and frankness make you vulnerable. Be honest and frank anyway.” Kent M. Keith The Singapore hub provided a warm...

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Under the Spotlight: how being brave can help marketers be ‘normal in their not-normalness’

Under the Spotlight: how being brave can help marketers be ‘normal in their not-normalness’

Bravery is a theme that resonates with Direct Line’s Mark Evans. Not only is marketing today “having a more strategic role in organisations", but it...Read more
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Author: The Marketing Society
Posted: 31 Jan 2019
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It can get lonely at the top, writes ITV's commercial audiences manager ...

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