Congratulations to Carolyn McCall

Congratulations to Carolyn McCall

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Carolyn McCall, CEO, easyJet was given The Marketing Society's Outstanding Leadership Award 2014 at our Annual Dinner on 26 November.

Over 900 marketers watched Carolyn collect her award from Natasha Kaplinsky at Supernova, on London's embankment in an evening to celebrate the marketing industry.

Earlier in the day, Carolyn had spoken at our Annual Conference in the Royal Opera House, telling the audience, 'With modern business being under pressure to deliver real value, we're all marketers now.'

Since becoming the chief executive of easyJet, Carolyn McCall has impressed the city with her no-nonsense approach and her ability to grow shareholder value. In at the deep end, in her first month in the job, the entire airline industry was disrupted by a combination of European air traffic control industrial action strikes and the Icelandic volcanic ash cloud. Yet, the airline's transformation under McCall was swift and sure-footed. She quickly organised a licensing deal that soothed shareholder Sir Stelios, and bought in more pilots to improve punctuality. She led a new emphasis on business travellers, which means 10 million of them regularly use the budget airline.

In March 2013, following nearly three years of McCall's leadership the no-frills airline flew into the FTSE100 valued at more than £4 billion.

In a recent interview with The Marketing Society, McCall said: 'Bold marketing leadership means that you're represented at the executive table. It's a bigger role than just advertising. It's about making sure the whole organisation understands the consumer and the customer, it's also about insight and understanding the changing trends of consumers. Marketing leaders need to be vocal - they need to bring the voice of the customer and the voice of consumer to the business. Marketers who stick to the comfort zone of communications are not being bold enough.'

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Carolyn also spoke for us at our Annual Conference on the same day. She was joined by a stellar cast of speakers for our Flagship event with 400 members and guests at The Royal Opera House. You can view more highlights of our Annual Conference in the Cinema.

Read an interview with Carolyn McCall here.

Author: The Marketing Society
Posted: 01 Dec 2014
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