An inspirational lunch with Aviva's Chris Wei
Making the leap from CMO to CEO can be a difficult one.
Chris Wei of Aviva did it.
'Turn marketing from an expense line into an investment line'.
At our Inspirational lunch on 15 June, The Marketing Society Asia welcomed the Aviva's CEO Global Life Insurance & Chairman in Asia, Chris Wei, who spoke candidly about his career journey and what it takes for marketers to make it to the boardroom and to CEO – one of the focal points of The Marketing Society’s agenda in 2015.
Chris emphasised the importance of changing the conversation with the board to what marketing can give, rather than what it takes. 'Focus on the core strategy and the impact it will have on delivery rather than how much money marketing has spent. If it’s about cultural change, rather than just marketing, leverage marketing to take employees and customers on that journey'.
Highlighting the value of customer-centricity instead of 'teaching customers how to delete emails', Chris urged marketers to have a voice and champion customers and marketing throughout the organisation.
Chris’s also gave us valuable advice on what to look out for when selecting a new role: check the leadership, will you be able to have impact, are you passionate about the role and constantly look for ways of expanding your skill set outside pure marketing.
You can see pictures from our Inspirational Lunch on our Facebook page.
For more information about membership with The Marketing Society Asia, please contact Lesley Olejnik, director, Asia.