A recent, and growing, trend of the last few years is “in-housing”. 1.0.0.20 More...
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4/5
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The quicker we change mindsets around physical health and the way we work... More...
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5/5
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Today video is the most important platform to deliver a brand story and supported by shoppable video platforms like Smartzer, can deliver tangible measurable impact to both sales too, as well as More...
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4/5
12946

A recent, and growing, trend of the last few years is “in-housing”.

More...
13456

The quicker we change mindsets around physical health and the way we work...

More...
12981

Context can have a profound effect on the way an audience engages with content and how much of it they will remember.

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Launched to raise awareness of slavery and child labour in the cocoa industry, Tony's Chocolonely has reached €44.9m in annual revenue
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Nike’s new Colin Kaepernick advert has been effective at provoking the desired political controversy

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12776

One of the best movie scenes of all time is from Indiana Jones: Raiders of the Lost Arc.

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12756

Rather like small children, brand marketers tend to have short attention spans.

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12746

The British Grand Prix, Wimbledon, Golf, Rugby Sevens and not to mention the World Cup,

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12721

Why do we trust?  It’s a feeling that develops so naturally it’s almost difficult to evaluate,

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When you look back at your life, you see the pieces of puzzle come together - Steve Jobs said at Stanford commencement.

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I recently had the pleasure of attending a dinner organised by The Marketing Society to hear Coca-Cola’s Chairman and CEO Muhtar Ke

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Most people can’t write about tone of voice without mentioning its patron saint, Innocent.

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3787

The advertising industry has been smitten with animation ever since their first roll-in-the-hay over a century ago.

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We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer and to avoid conflict...

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'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do.

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So are the sports pages the first place you should look for tips on innovation?

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Kiwis invented the jet boat, the electric fence and Xero accounting software.

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Trend reports are everywhere at this time of year. What matters is the underlying patterns.

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Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches.

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The advertising industry has always structured itself around media.

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