Digital transformation may have been on the business agenda for some time, but businesses have struggled to embrace the changes that come with it. More...
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Lesson 2:  130 million people can’t be wrong! Film and TV is the answer More...
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Matt Boffey, shares his thoughts on 3 big myths surrounding innovation in big companies. More...
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Digital transformation may have been on the business agenda for some time, but businesses have struggled to embrace the changes that come with it.

More...
13741

Lesson 2:  130 million people can’t be wrong! Film and TV is the answer

More...
13011

As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.

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A recent, and growing, trend of the last few years is “in-housing”.

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The quicker we change mindsets around physical health and the way we work...

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Today video is the most important platform to deliver a brand story and supported by shoppable video platforms

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Context can have a profound effect on the way an audience engages with content and how much of it they will remember.

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Launched to raise awareness of slavery and child labour in the cocoa industry, Tony's Chocolonely has reached €44.9m in annual revenue
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Nike’s new Colin Kaepernick advert has been effective at provoking the desired political controversy

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One of the best movie scenes of all time is from Indiana Jones: Raiders of the Lost Arc.

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I recently had the pleasure of attending a dinner organised by The Marketing Society to hear Coca-Cola’s Chairman and CEO Muhtar Ke

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Most people can’t write about tone of voice without mentioning its patron saint, Innocent.

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The advertising industry has been smitten with animation ever since their first roll-in-the-hay over a century ago.

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We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer and to avoid conflict...

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'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do.

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So are the sports pages the first place you should look for tips on innovation?

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Kiwis invented the jet boat, the electric fence and Xero accounting software.

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Trend reports are everywhere at this time of year. What matters is the underlying patterns.

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Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches.

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The advertising industry has always structured itself around media.

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