British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K...
As Southeast Asia rapidly urbanizes from farming communities to pressure-cooker cities, mental health awareness is rising.
Just like exercise keeps us physically fit, meditation helps us keep mentally sound.
Many brands don’t take the time to research, investigate or create. They default to being passionate, friendly and honest
Ideas are just as vital if we are going to take advantage of opportunities, but neither they, nor the problem-solving ones
Rosie Arnold asked some vocal campaigners of diversity and inclusion in the industry to pick the work from 2018 that stood out to them
It’s a great opportunity to reflect on what’s just happened, not only over the past 2 weeks but past 2 years being involved with the Special Olympics movement.
In an organization, a bottleneck can be a real problem
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
A powerful combination of product development and inspired marketing that was true to the brand...
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.'
Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK.
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
It seems that the media is okay with female queerness only when it does not stray too far from the accepted aesthetic of femininity
For politicians and brand owners alike, the decisions we make are based much more strongly on emotional than on rational factors...
Wellbeing at work has become the ‘hot topic’ for many industries and it’s this that I am interested in...
I was delighted when the Marketing Society got in touch to ask if Whitespace would host the first event in the 2019 I
Are you doing enough to ensure that the quiet achiever in the office can still be heard?
It’s time we applied Tesler’s Law to the world in marketing communications, as an antidote to the modern world’s unhealthy obsession with over-simplication
If someone cares enough to dislike our work, the best response is, “thank you.”
Nikki Simpson is the Founder and Director of the International Magazine Centre.