Korean culture is highly influential across Asian markets.

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6966

Natalia Cohen was one of a team of six women who rowed unsupported 9,000 miles across the Pacific

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6986

Your campaign produced great results and you’re ready to take the plunge into a new market,

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6926

Now you can send your letter to Hermione with David Bowie’s image on the envelope.

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6881

Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation.

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6856

“Ren Zhengfei, impatient and resolute due to his military background, advocated wolf cu

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6671

I am very conscious that the advice and tips I regularly offer might have helped you in some way

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6262

In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...

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4683

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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698

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan...

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4967

Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...

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5589

Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.

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4388

It’s not easy to be perfect. Try telling that to the Germans though!

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6806

August Strindberg’s short one-scene play, The Stronger, features only two characters, one of whom does not spea

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6296

In reading Wendy Gordon’s article about liking (Q2 2017, page 30), I am reminded of quite how irrelevant and ma

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6781

For years, you’ve been unable to do something.  Then new technology comes along – and suddenly you c

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6776

Perhaps nobody epitomises old luxury quite like Imelda Marcos.

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6771

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