How are you getting on with your New Year’s Resolutions?

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5826

Fast-food restaurants are everywhere and tend to appeal to a large spectrum of customers across ages and genders the world over...

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5784

Do you refer to disabled people as crippled farts?
I very much doubt it.

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5837

Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.

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5857

The competitor for your next job is… a robot.

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5855

I will not be the first person to say that 2016 has been a year of seismic change.

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5832

Someone asked me the other day when I would move on from studying challenger brands.

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5749

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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698
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

There are times when an individual finds a phrase that captures a truth that many of us have been talking around.

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5815

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn&rsquo

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5748

The world as we know it is “crumbling before our eyes” France’s Ambassador to the United States has

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5773

Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn.

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5743

We’ve all heard of Big Data.

We all know that it is going to be, well, BIG.

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5778

At GGT, our CEO was Mike Greenlees.

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5787

Why do authors write business books? And equally important, why do people read them?

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5795

From the growing importance of mobile marketing to e-commerce opportunities on smartphones, having an internal digita

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5785

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