Welcome to our annual round-up of the brands and businesses we think are going to make the bigges

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5959

It’s the classic daughter’s question.

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6014

I grew up in the part of the US we call New England and I have been a lifelong, diehard fan of the New England Patriots.

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5953

Rodgers and Hammerstein’s Oklahoma! features a song called ‘The Farmer and the Cowman.’

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5941

Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.

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5931

I must admit that I was somewhat blown away by an

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5926

With each New Year come new trends, and new opportunities for brands to go viral.

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5906

Here’s comes another one of those Superbowl ad reviews.

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5949

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

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2602

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

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1331

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object

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2157

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat

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596
Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

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571
How Dove Changed the Rules of the Beauty Game

Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H

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698

O2’s ‘customer first’ strategy and innovative marketing has made it a major player...

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666
Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers

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646

There’s a saying about trying to use reason and logic to argue with a stupid person:

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5912

It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘

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5852

The best advice I ever got.

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5965

I recently saw Nice Fish, a fine play by Mark Rylance and Louis Jenkins (Harold Pinter Theatre until 11 February).

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5923

Describe your job in 10 words

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5930

Bill Bernbach was the man who invented good advertising.

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5897

We have written a fair amount for this publication, as well as others, about Donald Trump’s journey to the White House.

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5891

The best advice I ever got

Trust your gut, then act on it.

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6020

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