Korean culture is highly influential across Asian markets.
Natalia Cohen was one of a team of six women who rowed unsupported 9,000 miles across the Pacific
Your campaign produced great results and you’re ready to take the plunge into a new market,
Now you can send your letter to Hermione with David Bowie’s image on the envelope.
Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation.
“Ren Zhengfei, impatient and resolute due to his military background, advocated wolf cu
I am very conscious that the advice and tips I regularly offer might have helped you in some way
In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
A powerful combination of product development and inspired marketing that was true to the brand...
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H
O2’s ‘customer first’ strategy and innovative marketing has made it a major player...
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan...
Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...
Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.
It’s not easy to be perfect. Try telling that to the Germans though!
August Strindberg’s short one-scene play, The Stronger, features only two characters, one of whom does not spea
In reading Wendy Gordon’s article about liking (Q2 2017, page 30), I am reminded of quite how irrelevant and ma
For years, you’ve been unable to do something. Then new technology comes along – and suddenly you c
Perhaps nobody epitomises old luxury quite like Imelda Marcos.