Welcome to our annual round-up of the brands and businesses we think are going to make the bigges
It’s the classic daughter’s question.
I grew up in the part of the US we call New England and I have been a lifelong, diehard fan of the New England Patriots.
Rodgers and Hammerstein’s Oklahoma! features a song called ‘The Farmer and the Cowman.’
Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.
With each New Year come new trends, and new opportunities for brands to go viral.
Here’s comes another one of those Superbowl ad reviews.
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and object
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beat
A powerful combination of product development and inspired marketing that was true to the brand...
Whenever we explained Dove's new brand positioning to anyone, they always said, 'Oh what a great idea.' H
O2’s ‘customer first’ strategy and innovative marketing has made it a major player...
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers
There’s a saying about trying to use reason and logic to argue with a stupid person:
It’s hard to make it halfway through a workshop these days without somebody suggesting a brand needs to ‘
The best advice I ever got.
I recently saw Nice Fish, a fine play by Mark Rylance and Louis Jenkins (Harold Pinter Theatre until 11 February).
Describe your job in 10 words
Bill Bernbach was the man who invented good advertising.
We have written a fair amount for this publication, as well as others, about Donald Trump’s journey to the White House.
The best advice I ever got
Trust your gut, then act on it.