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Blogs and inspiration
Letter from Singapore: Myanmar, India and Japan
CMOs in the Asia Pacific region that succeed understand the takeoff points that make or break categoriesRead more
The future of social: why you should be looking East
There is no escaping it. Surveying the marketing press over the past year it has become clearRead more
Transcreation vs translation: the art of adjusting the message between markets
Your campaign produced great results and you’re ready to take the plunge into a new market, but the copy needs to be made available to...Read more
Licked. Not Stuck.
Now you can send your letter to Hermione with David Bowie’s image on the envelope.Read more
Who wants to be a millennial? Me.
Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation...Read more
Do you sincerely want to make millions of pounds?
I am very conscious that the advice and tips I regularly offer might have helped you in some way (at least I hope so), but...Read more
Print is dead. Long live print.
In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...Read more
Letter from Hong Kong: How Foodpanda keeps on delivering
Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan...Read more
Why is Singapore’s workforce so unhappy?
Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...Read more
The culture factor series: III. Celebrity endorsement
Celebrity endorsement is no hidden treasure in the marketers’ toolbox; it has been practiced since the 18th century.Read more
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