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When I was at Ogilvy I was a copywriter. I focused on coming up with great ideas everyday with my Art Director; I did my...

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Dear marketing and advertising agencies, ...

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It is with great pleasure that the invitation to write this month’s Inspired Us article has finally arrived at the...

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He has over 15 years experience in brand strategy and communications projects... ...

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Potatoes for Peace supports in-school projects where each child is given a customised toolkit... ...

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Dan Cullen-Shute's New Year plea is to 'stop trying to be brave' ...

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Shaun Smith and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful for...

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Sir Martin said allegations of groping and harassment were “highly regrettable” ...

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We really do live in frightening times. ...

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I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after a very enjoyable a...

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There aren’t too many advantages to growing old, but having been round the block... ...

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Brands and branding have endured for years, centuries in fact. And despite dire predictions from some pundits, there rea...

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'There should be a place where only the things you want to happen, happen.' Maurice Sendak, Where the Wild Thin...

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If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of branding,...

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How brand loyalty could either be enhanced or diminished in the digital transition. The on-going digitisation of everyda...

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In Ireland a few years back they had a spate of traffic crimes. People being booked for speeding, reckless driving, ill...

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When I was little, my mum used to send me to Sunday school. We’d get given a religious stamp for our stamp books....

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‘They’re all old here, except you and me…They never do anything: they only discuss whether what other...

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