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Blogs and inspiration
Small people in a big world: the liberating power of perspective
I recently saw Nice Fish, a fine play by Mark Rylance and Louis Jenkins (Harold Pinter Theatre until 11 February).Read more
Why it's wrong to like ads
Bill Bernbach was the man who invented good advertising. His agency, Doyle Dane Bernbach, was the most influential ad agency in the world. Bernbach made...Read more
Is 2017 the year we get out of the ice age?
A post about the ice age and what must follow it. The week after the management consultancy Accenture bought the advertising agency Karmarama...Read more
Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK. How they took tap water, costing 0.03p for half a...Read more
Letter from China: a creative perspective
When designer Lisa Hastings took a role in China with Cowan, it not only opened her eyes to a fascinating culture but gave her a...Read more
How to make a sign
There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00...Read more
Pavlov's in your pocket
Why do people buy lottery tickets? It's certainly not based on any rational analysis of financial risk or reward. So, why do something that almost...Read more
What’s the best idea you never had?
2017 is my year of the idea. Having researched and written endlessly and passionately about decision making and meetings for the last six years, I...Read more
Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And...Read more
How a little behavioural science can make New Year's Resolutions stick
How are you getting on with your New Year’s Resolutions? A few days in and are you still on track? Or do you reckon that...Read more
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