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‘You’re out of practice, aren’t you? Dancing, I mean. I can help you get in practice again, Johnny. Da...

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I recently watched a couple of excellent documentaries about two troubled musical geniuses, Janis Joplin and Michael Jac...

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Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK. How they took tap water, cos...

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Do you refer to disabled people as crippled farts? I very much doubt it. How about people from other countries, are yo...

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When I first encountered 98% Pure Potato I didn’t really know what I would get, but I knew what I expected: to be ...

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Ten years ago we all knew what the internet was going to do. The buzzword was disintermediation giving customers direct ...

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Water bomb

Water bomb

Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK. How they took tap water, costing 0.03p for half a...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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Joss Davidge, Managing Partner of brand experience agency BEcause, continues his weekly search for stand out marketing c...

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I’ve said it once, and I’ll say it again, Coca-Cola really are at the front of the pack when it comes to exp...

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When I wrote my last article, the opportunities in China seemed boundless... ...

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WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to recei...

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How to make a sign

How to make a sign

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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The copyeditor will fix a misstated fact, spot a typo and get your prose clean. The line editor will rearrange a paragra...

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Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this...

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Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it tod...

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Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with ...

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What’s the best idea you never had?

What’s the best idea you never had?

2017 is my year of the idea. Having researched and written endlessly and passionately about decision making and meetings for the last six years, I...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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In the course of writing a book about play, my colleague Paul Martin and I were struck by how often playfulness facilita...

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Henri Alméras, the legendary perfumer of Grasse, was getting exasperated. Over the previous two days he had taken...

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The choice

The choice

Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And...Read more
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Author: The Marketing Society
Posted: 16 Jan 2017
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A million things happened to you today. The second bite of your lunch. ...

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Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with ...

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So have you made any? Have you broken any yet? Please don’t tell me you are one of the ‘Dry January’ b...

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A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students t...

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