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No sooner has the GoCompare opera singer been silenced than we have the TopCashback man, dressed in the world’s we...

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Here are Peter Fisks “10 best moments” of our Annual Conference, adding to the 10 great anecdotes which our ...

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Wake up and smell the coffee

Wake up and smell the coffee

I picked up a red cup from Starbucks this morning, one of the many signals that the Christmas season is getting into full swing. Their...Read more
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Author: The Marketing Society
Posted: 01 Dec 2012
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We remember Steve Jobs as inventing the iPod. And nowadays the name iPod has become the generic for the entire category...

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The procurement function gets a lot of stick. Organisations that supply services to big client companies (especially age...

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The Roman empire, the British empire – they rise, they fall, nothing surer. And equally sure is the fact that for ...

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Inspiring bolder marketing leadership.

Inspiring bolder marketing leadership.

That’s the tagline of the Marketing Society. I always thought that was a big claim, but this week’s annual conference proved they can live up...Read more
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Author: The Marketing Society
Posted: 28 Nov 2012
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Paul Berney, CMO of Mobile Marketing Association, argues that Digital Natives are not as young as we might think.  ...

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Here are Peter Fisks “10 best moments” of our Annual Conference, adding to the 10 great anecdotes which our ...

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Let’s hear it for the ads we love to hate

Let’s hear it for the ads we love to hate

No sooner has the GoCompare opera singer been silenced than we have the TopCashback man, dressed in the world’s weirdest outfit - neon colours and...Read more
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Author: The Marketing Society
Posted: 07 Nov 2012
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By Fiona McAnena, Clearhound I heard the great Gary Hamel, co-author of Competing for the Future, give a talk on innova...

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Salman Khan was a hedge fund manager from Boston. He had three degrees, and an MBA from Harvard. So this is a bright g...

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ONE SMALL PREDATORY STEP

ONE SMALL PREDATORY STEP

At the end of World War Two the entire structure of the world had changed. Everything previously hinged on the European powers: France, Britain, and...Read more
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Author: The Marketing Society
Posted: 05 Nov 2012
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Salman Khan was a hedge fund manager from Boston. He had three degrees, and an MBA from Harvard. So this is a bright g...

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Rory Sutherland tells a story illustrating how creative Choice Architecture can be. A European car manufacturer was try...

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10 things by Elen Lewis

10 things by Elen Lewis

43% believe Gordon Brown was the worst recent Prime Minister since 1979, David Cameron was the second worst at 17%, Tony Blair was voted by...Read more
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Author: The Marketing Society
Posted: 04 Nov 2012
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1/ Koalas bellow. 2/ Facebook hosts 4% of all photos ever taken. 3/ Victorian housewives made jam with carrots as a stan...

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Congratulations to Keith Weed, Unilever’s CMO who was awarded Marketer of the Year. Earlier in the year before his...

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Being a global brand creates great pressure on marketing teams to maintain the core brand's market position, or inde...

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How our seduction by lotteries is being used to nudge and steer our behaviour.  Has it ever crossed your mind exact...

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As the high spending Christmas season approaches I thought I would be the early Scrooge and talk about debt and more pre...

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