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I have been on the road a lot lately. Even when I am traveling strictly for business, with little time for pleasure... ...

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In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level. ...

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Old Farts

Old Farts

Do you refer to disabled people as crippled farts? I very much doubt it. How about people from other countries, are you okay with calling...Read more
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Author: The Marketing Society
Posted: 08 Jan 2017
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At GGT, our CEO was Mike Greenlees. His favourite expression was “As well as, not instead of”. That was hi...

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For the past year I’ve been developing a cough. ...

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Is kindness a luxury?

Is kindness a luxury?

Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.Read more
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Author: The Marketing Society
Posted: 08 Jan 2017
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Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset....

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The 2016 Digital Luxe meeting took place here in Paris in early May, with marketing professionals gathering to share the...

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Things used to be so much easier than they are today. That’s not just true of life generally... ...

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Around 70% of the agency search and selection tasks we handle from our London office... ...

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When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t ...

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There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we ...

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The product and the pendulum

The product and the pendulum

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
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Author: The Marketing Society
Posted: 18 Dec 2016
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This week, he highlights this clever catalogue revamp from insurance provider Allianz, which teaches us a thing or two.....

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New omnivores, byproduct brands and algae. This piece is by Lucie Greene of JWT's Innovation Group. ...

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So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party. ...

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2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones. ...

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For the past year I’ve been developing a cough. ...

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In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years ol...

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FMCG marketers have been facing maturing and gradually stagnating markets in developed countries for decades. These mark...

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‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new developmen...

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We meet the brains behind @adarchives, the young collector unlocking the past through her vintage ad collection. ...

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There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we ...

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