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Water bomb

Water bomb

Most people know about Coca Cola’s failure to launch Dasani bottled water in the UK. How they took tap water, costing 0.03p for half a...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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Joss Davidge, Managing Partner of brand experience agency BEcause, continues his weekly search for stand out marketing c...

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I’ve said it once, and I’ll say it again, Coca-Cola really are at the front of the pack when it comes to exp...

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When I wrote my last article, the opportunities in China seemed boundless... ...

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How to make a sign

How to make a sign

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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The copyeditor will fix a misstated fact, spot a typo and get your prose clean. The line editor will rearrange a paragra...

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Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it tod...

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Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with ...

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