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What’s the best idea you never had?

What’s the best idea you never had?

2017 is my year of the idea. Having researched and written endlessly and passionately about decision making and meetings for the last six years, I...Read more
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Author: The Marketing Society
Posted: 22 Jan 2017
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In the course of writing a book about play, my colleague Paul Martin and I were struck by how often playfulness facilita...

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Henri Alméras, the legendary perfumer of Grasse, was getting exasperated. Over the previous two days he had taken...

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The choice

The choice

Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And...Read more
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Author: The Marketing Society
Posted: 16 Jan 2017
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A million things happened to you today. The second bite of your lunch. ...

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Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with ...

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So have you made any? Have you broken any yet? Please don’t tell me you are one of the ‘Dry January’ b...

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A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students t...

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I have been on the road a lot lately. Even when I am traveling strictly for business, with little time for pleasure... ...

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In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level. ...

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Old Farts

Old Farts

Do you refer to disabled people as crippled farts? I very much doubt it. How about people from other countries, are you okay with calling...Read more
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Author: The Marketing Society
Posted: 08 Jan 2017
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At GGT, our CEO was Mike Greenlees. His favourite expression was “As well as, not instead of”. That was hi...

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For the past year I’ve been developing a cough. ...

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Is kindness a luxury?

Is kindness a luxury?

Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.Read more
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Author: The Marketing Society
Posted: 08 Jan 2017
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Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset....

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The 2016 Digital Luxe meeting took place here in Paris in early May, with marketing professionals gathering to share the...

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Things used to be so much easier than they are today. That’s not just true of life generally... ...

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Around 70% of the agency search and selection tasks we handle from our London office... ...

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When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t ...

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There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we ...

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The product and the pendulum

The product and the pendulum

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
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Author: The Marketing Society
Posted: 18 Dec 2016
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This week, he highlights this clever catalogue revamp from insurance provider Allianz, which teaches us a thing or two.....

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New omnivores, byproduct brands and algae. This piece is by Lucie Greene of JWT's Innovation Group. ...

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So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party. ...

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2015 was a big year for the emoji. Facebook launched a new series with ethnically diverse skin tones. ...

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