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Blogs and inspiration
What’s the best idea you never had?
2017 is my year of the idea. Having researched and written endlessly and passionately about decision making and meetings for the last six years, I...Read more
Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And...Read more
How a little behavioural science can make New Year's Resolutions stick
How are you getting on with your New Year’s Resolutions? A few days in and are you still on track? Or do you reckon that...Read more
Fast-food for thought
Fast-food restaurants are everywhere and tend to appeal to a large spectrum of customers across ages and genders the world over...Read more
Do you refer to disabled people as crippled farts? I very much doubt it. How about people from other countries, are you okay with calling...Read more
Is kindness a luxury?
Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.Read more
Letter from London: a year to remember
I will not be the first person to say that 2016 has been a year of seismic change. Brexit, Trump, ISIS, greater levels of terrorism...Read more
The antidote to dross
Someone asked me the other day when I would move on from studying challenger brands. You’ve been doing it for 15 years now, Adam, they...Read more
The product and the pendulum
When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that...Read more
Any colour, as long as it’s blue
Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily thrown together chart, these pieces...Read more
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